As a strategic partner of Statera Fitness, we were thrilled to be able to lead a couple of high school Senior interns on a project to improve and update business systems. Dealing with disparate systems and redundant information sources, our interns built a member database, and then moved into demographic statistics about those members. We then taught the interns how to conduct a competitive assessment in the Twin Cities metro area.

Understanding our member base helps us to communicate with them, as well as to understand how to market to prospective members. Ask us how we’ve helped other clients to segment and target customers!